Point 2 Point Collaborates with Harken
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Harken, yes that Harken, has a wonderful program for kids called Harken Blockheads. Their mission is to help youth sailors learn more about the sport of sailing, engage with kids who love sailing, and share sailing experiences. Their website is a place filled with videos, tips and tricks, contests, and events. Kids who sign up get free stuff and a monthly newsletter. There’s info on everything from restoring gel coat, interviews with rock stars, to splicing lines.
In keeping with my mission to help water lovers handle medical emergencies with confidence, I joined forces with Harken to create a series of videos for Blockheads and their parents to learn more about crucial topics for young sailors like race day hydration and nutrition, first aid on the water, and sun health.
A Star is Born – Or Not?
This was a totally amazing experience! I had no idea about the process that is involved in producing a few minutes of video. I also realized just how faded my memory is, especially when the cameras are rolling. Turn them off and I can go on ad nauseam for hours on the topic of any offshore medical emergency with passion and confidence. Turn them on and I become a blond-haired rabbit in the proverbial headlights, with my memory wiped clean. I might have even started drooling. I can’t be sure. Cue cards people. Cue cards!
Working with Millennials was enlightening, educational and fantastic. Their grasp of technology, their energy, and their general goofiness was so much fun to be a part of. After a few words of wisdom from Bill Faude, Harken’s Director of Marketing Strategy and Creative, we set about making it happen. Hays Formella, Social Media Marketing Manager, was at the helm directing the project, with Michael Barry, Head of Video Production, pulling the strings behind the scenes. Two days of shooting will hopefully yield at least five videos, and loads of social media content. It rests in Michael’s hands now. I’m totally excited to see the finished product, and will share it on this site as soon as possible, unless it’s horrible, in which case we never had this conversation. I believe the outtakes alone will be worth the price of admission.
The Harken crew may tell a different story, but I thought it was a fabulous adventure! I can’t wait to see what’s next…